The only constant in the design world is Changing Trends in this video we will Take a look back in time at era defining Design Trends my name is Laura kyung From Enviro touch plus I have been a Graphic designer for 15 years and we Will take a look at some of the most Famous design trends of each decade of The last 100 years so before we begin Make sure to check out envato elements With one subscription you'll have Unlimited access to assets such as Graphics and logos millions of creative Digital assets with simple commercial Licensing and you can cancel anytime Subscribe now with a link in the Description and if you would like to see More videos like this subscribe now to Envato tests plus let's get started [Music] So let's start with the 1920s So at the turn of the century our nubo Was still a very popular style and we Can see a couple of examples here from William Morris and Alphonsus Musha in This type of style really valued the Craft from artists so you will see a lot Of flourishes a lot of unnecessary Adornments that made a lot of these Graphics really good looking but not for So much more than just Adorn Fast forward to the 1920s this is the Jazz Age and this led to new social Freedoms and economic growth that
Influenced design art that go first Emerged in France and it highlighted the Post-war economic boom designers created Very strong graphic layouts that were Very minimalist and at the time looked Very futuristic and very modern There were a lot of new geometric fonts That evoked luxury and a lot of access And glamor so let's take a look at some Of these posters these Martini poster by Giorgio mujiani is a perfect example of Luxury and opulence so this poster has Remnants of the Art Nouveau fonts and You can see that at the very bottom With a little details it's not the font Is not quite assertive and not quite a Sensitive but it still has little Details on the corners and then we have The martini font which is super blocky And it speaks of the art deco era so it Looks tall and luxurious and expensive And overall the composition is very Modern for this time Let's take a look at this second poster And that is Nord expressed by cassandre There is a use of this geometric sensor Fonts these were big during this era Because they added a touch of luxury to All of the layouts and there is a very High contrast between the strokes this Is also synonym of luxury another font That would be similar to this but a Serif would be a badoni and we can also See this geometric style not only on the
Font but also on the image of the poster A famous font that is still used today Is Futura and this is the most famous Geometric sensor font designed by Paul Runner and it was released at the end of The 20s during that time it was believed That this font was highly legible it was Constructed specifically for that to Stand out from the normal Sans serif Fonts They also were looking for a font that Would promote industrialization so it is A Representation of this specific area On the other hand there was a movement In Central Europe called the new Typography and they rejected very Traditional ways of setting typography And using typography so these modernist Designers arrange elements on a page That created strikingly Vivid and Asymmetric layouts through photo montage And just experimentation And as far as logos go we have Pirelli During this time uh there really wasn't Much uh much of a notion on branding and Conceptualization it was more well Here's a logo and it looks nice so this Version of the Prelude logo was Handwritten Sans serif inscription uh it Looks simple minimalist though much more Modern than all of the previous classy And traditional Sarah versions of this Specific brand next we have 3M and again
There wasn't much of a brand concept With these Brands so the logo for 3M was Set with a little word 3M and using a Serif capital letters and perhaps Following the notion of perspective we Can see how they are or the logo is Bigger on the sides and a little bit Smaller toward the middle So that was the Glamorous 1920s The opulence of the 1920s ended with the Great Depression during the 1930s Graphic design became more restrained And due to the accessibility to modern Technology daily life changed completely In the US posters like the Chicago World Fair by sandor or Raymond Katz used Colorful but soup dude and deeper tones And this is very common in the 1930s Opposite to this type of very creative And over-the-top poster was the futurist Art movement they emphasized technology And with their 3D style illustrations And gradients they really put that point Across so that is the case for am Cassandra's the Atlantic poster the Sheep has a sense of grandeur because of Its size and graphic style and also Because of the the angle in which the Ship is sitting the typography style is Still left over from the previous decade So it's geometric tall and luxurious At the beginning of the decade Stanley Morrison designed one of the most famous Fonts still used today Times New Roman
The times commission Morrison to Redesign the font to a more traditional Face inspired by traditional printing Methods so this font is still on our Computers to this day Later on the same Foundry that created Times New Roman monotype created Rockwell by the end of the decade this Type of monoway geometric slab serif Would become one of the most used to Create emphasis on posters and Advertising and as far as logo goes Kodak is one that really stood out During this decade it was a major revamp From their previous logo and this time The logo had a proper concept it used Red and yellow these two colors are Associated with happiness and warmth And this is to emphasize happy occasions When people usually take photos and Again we can see here like we talked Before the Bold slab serif which was Really trendy and very modern at the Time so that was the 1930s [Music] After the outbreak of the second world War at the end of the 1930s Society Faced a new reality that led to replace Commercial imagery with propaganda the Soviet propaganda was inspired by Art Deco and constructivism and this latter One really believed and emphasized that Art had a social purpose So is the example of this poster by Alex
A crocane Many of these posters included the red Color and this signified the blood of The workers and it was a common color Used in these posters as well as muted Browns many of these posters included Illustrations with emotion and call to Action In the US the we can do a poster also Known as the Rosie The rivetier Campaign By Westinghouse electric was released Right at the beginning of the 40s and This image has stood as a symbol for Women in the workforce in women's Independence both of these images are Simple to the point but the only Difference here is the color in America The colors were brighter and just called More for attention Modernism became more influential and This is where the mid-century modern Style was really rooted this movement Included abstract illustrations Irregular layouts and very minimal color Palettes there was a an underlying theme For romanticizing battle and by the end Of the decade consumers were ready for a Sunnier post-war period Font styles that were very famous during This area were custom hand-painted fonts These were widely used for Science and Advertising brush script is a casual Script typeface that looks like Handwritten letters with an ink brush
This font was successful with retailers And advertisers Extra condensed fonts gave out a Commanding and brave personality so the Famous font trade Gothic was released in At the end of the four East the Different weight styles were designed Well into the 60s but the original font Was named simply Gothic and this type of Condensed fonts were default for any Type of ads as far as logo design goes In 1946 the IBM logo was released it Used a slab serif it was a Simplification and a modern choice for The decade It was also a big step for the company To update and simplify the logo to A more modern take and that was the Political 40s let's go on to the 50s So the 50s was an era of economic boom That allowed most homes to have access To many appliances and cars and Televisions new technologies So ads during this time had cheerful Illustrations of families and photos and Technicolor Brides the images were Infections and happy many of these Posters had pastel colors or Shades so It's the case for this poster from right In the mid of the 50s this is a vacation Destination poster to Hawaii and Acapulco we can see some of this brush Script style fonts are still used here So that was happening mainly in America
In Europe designers were exploring Modernist designs so this would be the Famous Swiss style based on strong grits Minimalism these two posters are from Famous designer arming Hoffman so the Poster on the left while it features a Very experimental typography its layout Is a very restricted by the use of grits This is mainly to emphasize order and Hierarchy the use of color was also very Minimal here the single use of red and On the second poster they use a very Restricted color palette the greatest Lightly skewed but still following the Lines of minimalist design with the Amorphous shape so due to the minimalist Design boom some of the most famous Sans Serif were created during this decade So it's a case for helvetica and Universe and helvetica is such a Ubiquitous font still used today There was a trend for grotesque sensors During the 50s and the point was to Design a font with helvetica to sign a Font that was very neutral strong it had A strong sense of clarity more than Anything and Universal it could be a Font that could be used for pretty much Anything so to this day it is one of the Most used ones of all time The second font Universe another neutral Sans Theory font that goes in line with The Swiss style school of thought this Typeface has an extensive family with
Many style widths and weights As for Logos during this decade many Brands decided that serif fonts were Something from the past and wanted to Update themselves and become modern Brands and look more futuristic and that Was the case for Walmart back then it Was known as Waltons The logo was set in red with a simple Sensory font super Progressive for the Era and as for 3M they go through Another change the company changed logos Multiple times during this decade but One of them used a Sans serif font It looked super minimal compared to the Last logo heavy type and in great Proportions it didn't last long until They changed it again but they wanted to Be in line with what was Modern and what Was popular during that decade So that was the idealistic 50s [Music] So two main groups took over the 1960s One of them is one that continued to Evolve from the 50s and that will be the Swiss style the other group was a Reaction to modernist design so Psychedelic design was influenced by the Free love movement in rock and roll Graphic design merged with art so this Was an art nouveau Revival let's say With experimental layouts acid colors in Trippy patterns and fluid lines So it's a case for this poster and you
Can clearly see all the typeface how it Is geometric and Tall sensitive uh big Influence from the 1920s Art Deco also And again this is an art nouveau Revival So you will see a lot of images or Similar images that have flourishes and Adornments that aren't really necessary But they are there to create a specific Style As far as fans go there were many Hand-drone titles and you can see that On this very poster and they were famous Everywhere they were on storefronts Television titles Psychologic fonts were very experimental They were inspired by again Art Nouveau Of the late 1800s free form Very organic A font that was very popular during the 60s and the 70s but it was designed in The 20s was Cooper it was featured on Many album covers and popular with the Candy Tootsie Rolls And for Logos shell had been already Simplified their logo for a few years But during this decade they added a red Background to the logo to have a play on A negative and positive space Rather than just playing with the red Outline so this made the logo even Stronger And then after a long time GM also Changed their logo from a sense serif Combo to a more simplified version a
More minimalistic version this time it Featured a blue square and just a GM Lettering with helvetica And an underline so a true influence From the Swiss typographic Style Let's get on to The Groovy 70s [Music] The 1970s was defined by a wide range of Pop culture and social movements people Were more confident to express Themselves through fashion art and music Punk disco and the hippie movement were Some of the cultural trends that also Influenced this era photography became Prominent during this time period some In the form of collage some in Moody Black and white and other in bright Technique colors monotone posters this Era was also heavily inspired by Art Nouveau which is a leftover from the Previous decade and they used amazing Typography unnecessary embellishments in Cartoonish proportions On the other hand Punk explored collages Moody typography and the photocopied Effect many of the layouts were free Form and they didn't really have a clear Order as opposed to the Swiss Typographic style Typesetting technology developed greatly During this era groovy fonts Like Fat Albert As seen on this magazine were very Popular
Fonts that had a little bit of a outline Or Shadow sometimes to make them have That 3d effect and other bubble fonts Like Mariana on this the lollipops album These type of fonts were usually Conveying something happy and very Relaxed it's almost like the hippie Style movement very freestyle We also can't forget to mention fonts Like Bay teeth the typical disco font And as far as logo goes between the end Of the 60s and the beginning of the 70s The IBM logo by famous designer Paul Brandt became very very iconic the Highly conceptual logo feature a custom Sans serif font with stripes to enhance Their Tech oriented brand The logo is still used today and that's How good it was how effective and simple And minimalist it was So that's for The Groovy 70s let's go on To the futuristic 1980s [Music] 80s were just like the 70s but with a Couple of notches just dialed up they Were brighter and with more neon colors Early computer technology like mac Atari Games were on the rise along with New Wave Music and very eccentric hairstyles The 80s were a decade of excess like Every other decade some Styles passed Over to a decade and became even more Exaggerated such was the case for Punk It became even a bigger influence in the
80s These albums and posters were featuring Bright colors against black and white Photography and it was just to add some Contrast this myth and The Clash used Traditional Design Elements like serifs And added neon colors interesting grids Creating a very confrontational album Art in the process The second part of the decade was full Of neon style fonts and futuristic fonts Like Wim crowells new alphabet used on This record by Joy Division This font wasn't actually meant to be Used Um for reading but it was a very Interesting use here Another interesting font here was cable This font was designed in the 20s but it Was way more popular in the mid 80s Especially for technology related ads And this is an ad for Commodore Electronics Another typeface that was Also famous during this era but wasn't Designing this era was Vanguard in from The 70s It was widely used in the 80s and it is Also used in the popular 80s Revival Show stranger things One of the most famous logos during this Decade was the MTV logo since music Videos were very very popular the M had A 3D look with a TV characters on top of
It with squiggly lines so it looked a Little bit more refreshing and laid back Relaxed It almost looked hand-drawn sometimes The Music Television caption was also Included at the bottom with a Sans serif Font To contrast the lines from the MTV the Sensory font was heavier and thicker With thicker Strokes and then we have The iconic NBC logo that lasted the Longest it was designed in 1986 the Signature peacock was refined making an Interesting positive and negative play With the feathers and the NBC logo type Was added under in a solid Sans serif Font and that was the very Punk 80s The 90s style took a little bit longer To develop compared to the styles from The other decades many of the styles Were brought over and refined technology Became more popular and that was the Case for Microsoft Paint Grunge became very popular and it took Over fashion design and culture over the First part of the decade ray gun Magazines designed by David Carson broke The concept of traditional design and Created experimental layouts A lot of scratching a lot of typography Experimentations The second half was focused on Tech Forward designs and minimalism Calvin Klein created ads with ultra simple
Photography and just a simple water Marked logo So it's the case for this Kate Moss ad And as far as fonts go comic sense was Widely used because of the easy access To technology this very popular and Often unliked font was released by Microsoft since Windows 95 and it has Been subject to Too Much criticism Because of its look well it isn't as Attractive for designers the font has Been found to be dyslexia friendly Because of each character's distinctive Shape Ariel is another font that was popular During this decade as the default font That was released in the 80s Ariel is Defined as the poor man's helvetica Equally neutral and available in Windows Some of the most famous nostalgic logos At least for myself were designed in This decade the show Friends was popular And their logo became one of the most Recognizable around the world the logo Aimed to be friendly and relaxed with Its handwritten approach Which was very popular for this decade Another logo that emerged during this Decade was the cartoon network logo a Black and white combo with a play on Negative and positive Space featuring a Sans serif font during this decade logos Tried more and more to become instantly Recognizable with modern and bold
Designs So that was the grungy 90s Foreign S was marked by the expansion of digital Devices and designers needing to adapt To this new forms of information Handheld devices like mobile phones Became a very normal during this time we Saw a great political and social change Such as the case for the memorable hope Image poster by Shepard Ferry for the 2008 U.S presidential election which Feature Barack Obama in a very strong Use of typography with the words hope This became famous worldwide the iPod Ads were famous for their Simplicity the 2000s was an era of simplification Maximum Impact and Graphics got Uncomplicated so it was the case of Apple's ad for the iPod and their iconic Silhouette campaign the Gap was another Brand that also simplified their apps With a simple image and logo and we can See that this is sort of a influence of The late 90s towards the 2000s as far as Fonts go the 2000s went through a Minimalist Revival Gotham is a geometric Sansster font that's been widely used For many Brands it was used for Barack Obama's 2008 presidential campaign Michigan State u-branding Conan and also SNL use Gotham as opposed to alvetica Gotham is geometric but it also has a Little bit of Personality that just
Makes it stand out a little bit more Neutral face is another geometric sensor Font that was influenced by the work of Mid-century architect Richard Neutra he Introduced the international style Architecture into the US so the font has A mid-century look this was the start of The Vintage Revival for the next decade Because of that old school Americana Look the font was used by Shake Shack And some of Wendy's ads the 3D look was An effect that became popular in Branding during this decade because of These technological advances logos like Chevron added a subtle shade of either Darker or brighter colors to achieve That 3D look Pepsi also created a new Layout for their logo and by using Gradients they achieved a flossy 3D look As well And that was the technological 2000s [Music] The 2010s were taken over by minimalism Vintage design and the social media boom Tablets and smartphones became life Essentials during this time due to this Social media boom there was a crave to Go back to craft and hand-drawn handmade Things hand lettering aesthetic with a Vintage feel like Dana tanimachi's style Was a very big handcrafted typography With lots of adornment styles like this Were a response to the social media boom To take us back to the craft Aaron
Droplin's flat design and line art are Also a great example of this decade this Field and Stream logo from 2011 is the Perfect example of line art and Simplification while vintage design came Back with a force it came back with a Renovated sense of Simplicity and other Surf Collective logo we can see the Retro type face that was has a has a Very semities and 80s Vibe rounded edges That make it look very friendly By the end of the decade we can witness A visit to the 80s and its influence in The vapor wave style films like Tron Drive and Blade Runner started this Neo Retro era vaporwave is characterized by Vha's glitches wear and tear applied to Artwork and even liquid metal effects This decade was big for typography Google fonts got its start and offered Open source and free to use fonts Sans serif fonts were linked to their Performance on screen due to their Legibility this was the case for the Apple watch which was released in 2015 With their custom font San Francisco In the latter part of the decade there Was a big experimentation with type so Was the case for miracle Boris and the Bavarian Opera especially for printed Printed magazines and here we can see a Serif font with flourishes that really Challenge the legibility of the font but Really create a very specific style that
Is more experimental is out of the box It really calls for attention the same For this other cover it also challenges This dichotomy between High-end Opera and this type of typeface That is very blocky and very Digital-esque many logos made the Transition to using sensory fonts Because of their performance on screen And because of this social media boom Many Brands went on to social media Channels like Instagram so they needed To use a font that was more able easily Legible And the rights of online shopping brand Advertisement and again the popularity Of smartphones high-end fashion brands Like Yves Saint Laurent and Burberry Made the change to Sans serif fonts So that was the Retro 2010s And on to the 2020 sustainability has Been steadily growing and Rising the Dream of a Greener World is slowly Becoming possible with the idea of Sustainable packagings like this one From herbal tea kib by Ann Smith Dystopian and neofuturist Aesthetics was Also big at the beginning of this decade As well as Chrome style effects with the Y2K vibe brutalism in graphic design Pushed for experimental layouts and Minimal aesthetic The word anti-design became even more Popular than ever before for designers
Who wanted to challenge the rules of Graphic design with the layouts and Colors And even the use of challenging Typography We can see a wide range of graphics with A playful style mixing minimalist Designs grits with illustrations plenty Of juxtaposition to create an even Deeper meaning During the last decade and a half almost We have seen a big exploration in Typography challenging legibility and Conceptualization fonts like these Challenging the norm and break the rules Of design while keeping a certain Aesthetic So they really blur the line between What serif and sensory fonts are or what Serif is like or what happened if they Were bigger or smaller Variable fonts also became popular the Single font file is able to store a wide Range of design variants with really Infinite options And Logo Styles became even more refined Than ever or updated to go online with Very specific Concepts so far for this Decade we have already seen a few logo Changes such as the case for Instagram The logo got refined in brighter colors Or devices handheld devices guide phones Got even better better definition and Even better color display
An example of a redesign is zap here With a bold retro style logo making the Tech brand look more fun and updated The access to technology is really Allowing many designers designers and Non-designers to learn online and really Experiment and challenge the idea of Minimalist design in what traditional Design is For only three years in but we can Already see a very clear style during This first three years of the decade It is amazing to see how the different Changing Trends in graphic design can Give you a sneak peek of what was going On culturally and socially during a very Specific time period Visual culture is so prevalent and in Constant presence in people's lives that Sometimes it becomes so natural that we Forget We hope that we discourse you saw all The different changing Trends and visual Styles key graphic elements of each Decade Before we go be sure to check out envato Elements with one subscription you'll Have unlimited access to assets such as Graphics and logos millions of creative Digital assets with simple commercial Licensing and you can cancel anytime Subscribe now with the link in the Description and subscribe to envato Touch plus if you want to see more
Videos like this my name is Laura kyung And from all of us at Enviro touch Plus Thank you for watching and we'll see you On the next one [Music] Thank you
