Lots of people have marketing packages You will never see somebody in my Company use the word marketing packages We sell growth programs even though They're exact same things what happens Subconsciously in their mind is very Different when you think of a package You're thinking I'm gonna purchase a Vacation package I'm getting a package In the mail a box something that is a Commodity a one-time thing when I think About a program I think about what seven Figure agency I think about a college Program things that are ongoing Something that is not going to be a One-time thing that sets the tone